The platform is kicking off a month of programming throughout Black Enterprise Month to encourage eating at Black-owned eating places with a block get together, dinner occasions, free meals at 25 eating places nationally, and extra
PURCHASE, N.Y., Aug. 1, 2023 /PRNewswire/ — PEPSI® Dig In, the model’s platform designed to drive entry, enterprise development, and consciousness to Black-owned eating places, returns with Pepsi Dig In Day, its annual calling to encourage diners throughout the nation to go to Black-owned eating places. This yr, Pepsi Dig In Day is on Saturday, August 19, timed to Nationwide Black Enterprise Month and is increasing its efforts to amplify and help Black-owned eating places. New marquee actions throughout the nation embody a block get together in Washington, D.C. highlighting native Black companies, curated dinner occasions that includes cooks and restaurateurs in partnership with the James Beard Basis, and Pepsi Dig In overlaying $100,000 in free meals for customers once they go to choose eating places throughout the nation.
PEPSI® Dig In Day Returns To Have a good time and Assist Black-Owned Eating places With Its Greatest Festivities to Date, Together with Selecting Up The Tab for $100,000 in Meals for Foodies Throughout the Nation
As well as, Pepsi Dig In is as soon as once more encouraging foodies to point out the love on social media by posting a photograph of their meal from a Black-owned restaurant and tagging the eatery and Pepsi Dig In for the prospect to win $5,000 to dine at their favourite Black-owned eating places in addition to unlock a $5,000 donation to the restaurant.
“Our aim for Pepsi Dig In has at all times been to have fun and generate consciousness for Black-owned eating places, not simply on Pepsi Dig In Day, however all yr lengthy,” says Scott Finlow, Chief Advertising Officer of PepsiCo World Foodservice. “This yr, we’re turning up the flavour and pleasure with the help of famend companions just like the James Beard Basis and occasions like our Washington D.C. block get together the place individuals can bask in scrumptious meals, cheer on proficient cooks, and absorb the colourful tradition that accompanies each dish.”
Pepsi Dig In Day on August 19
This yr, Pepsi Dig In is giving meals lovers an opportunity to find each chunk is Higher With Pepsi and discover extra methods to become involved and dine at Black-owned eating places throughout the nation, together with:
Providing complimentary signature dishes at 25 eating places (whereas provides final) in main cities nationally. Pepsi Dig In is overlaying $100,000 in free meals to encourage diners to find Black-owned eating places and discover their various choices in cities together with Los Angeles , Nashville , Chicago , Houston , Philadelphia and extra. Followers can go to EatOkra – the biggest database of Black-owned eating places – to seek out taking part areas and different institutions of their space. As well as, foodies can take a look at Black and Cell to order supply from Black-owned eating places of their native neighborhood.
(whereas provides final) in main cities nationally. Pepsi Dig In is overlaying in free meals to encourage diners to find Black-owned eating places and discover their various choices in cities together with , , , , and extra. Followers can go to – the biggest database of Black-owned eating places – to seek out taking part areas and different institutions of their space. As well as, foodies can take a look at to order supply from Black-owned eating places of their native neighborhood. Internet hosting a Pepsi Dig In Day Block Social gathering on August 19 in Washington D.C. , already a metropolis that boasts one of many largest concentrations of Black-owned companies within the U.S., Pepsi Dig In is bringing its festivities to Anacostia – one of many nation’s historic African American neighborhoods. The block get together at Sandlot Anacostia will host performances by GRAMMY Award nominated artist Pusha T, Alex Vaughn , Black Alley, DJ Five9 and DJ Cash to carry locals collectively, create connections, and foster a way of group whereas spotlighting Black restaurateurs and small Black-owned companies. Featured native eating places embody Roaming Rooster , Jerk at Nite , Cash Muscle BBQ and extra.
, already a metropolis that boasts one of many largest concentrations of Black-owned companies within the U.S., Pepsi Dig In is bringing its festivities to Anacostia – one of many nation’s historic African American neighborhoods. The block get together at Sandlot Anacostia will host performances by GRAMMY Award nominated artist and to carry locals collectively, create connections, and foster a way of group whereas spotlighting Black restaurateurs and small Black-owned companies. Featured native eating places embody , , and extra. Giving followers the prospect to win $5,000 once they put up their meal on Instagram or Twitter and tag their favourite native Black-owned eatery and @PepsiDigIn with #DigInShowLove #Sweepstakes from August 1 to August 31 . See Official Guidelines for particulars and restrictions.*
Extra Pepsi Dig In Programming
Past Dig In Day, Pepsi Dig In can also be encouraging diners to go to or order in from Black-ownedrestaurants all through the month of August by:
Pepsi Dig In continues its work year-round to help and highlight Black-owned eating places, providing restaurateurs entry to Black Eating places Ship – a free eight-week program that gives personalised skilled consulting companies to help eating places in constructing on-line ordering capabilities and search presence. With program administration by Determine 8 , Black Eating places Ship upskills restaurateurs and their choices to extend gross sales and income long run to remain aggressive in right now’s ever evolving digital world. Thus far, this system has helped greater than 250 restaurant areas throughout the nation almost double their on-line gross sales. Moreover, Pepsi Dig In has partnered with world gaming and leisure firm MGM Resorts Worldwide to present Black restaurateurs alternatives to be acknowledged on a nationwide scale with its Restaurant Royalty Residency program. In alignment with MGM Resorts’ commitments to better inclusion, this initiative options proficient cooks and their curated, limited-edition menu gadgets for 4 weeks at specialty eating places at Mandalay Bay Resort and On line casino and Luxor Resort and On line casino in Las Vegas.
For additional info on Pepsi Dig In, followers can go to PepsiDigIn.com and observe @PepsiDigIn on Instagram , Fb , and Twitter for the newest updates.
About Pepsi Dig In
Pepsi Dig In is a platform designed to drive entry, enterprise development, and consciousness to Black-owned eating places. Pepsi Dig In helps diners uncover, dine at, or order from Black-owned eating places whereas offering sources, mentorship, and coaching to Black restaurateurs. Using the size and attain of PepsiCo and its companions, Pepsi Dig In goals to create alternatives for Black-owned eating places to thrive.
Launched in 2020 as a part of PepsiCo’s Racial Equality Journey (REJ) , the corporate dedicated $50 million to help Black-owned companies over 5 years, a part of PepsiCo’s bigger REJ initiative totaling greater than $400 million to extend illustration throughout the firm, help Black-owned companies, and assist to create financial alternatives within the communities it serves.
For extra info, go to pepsidigin.com and observe @pepsidigin on Twitter , Instagram and Fb .
About PepsiCo
PepsiCo merchandise are loved by customers multiple billion instances a day in additional than 200 nations and territories around the globe. PepsiCo generated greater than $86 billion in web income in 2022, pushed by a complimentary beverage and handy meals portfolio that features Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio consists of a variety of pleasurable meals and drinks, together with many iconic manufacturers that generate greater than $1 billion every in estimated annual retail gross sales.
Guiding PepsiCo is our imaginative and prescient to Be the World Chief in Drinks and Handy Meals by Successful with pep+ (PepsiCo Optimistic). pep+ is our strategic end-to-end transformation that places sustainability and human capital on the heart of how we are going to create worth and development by working inside planetary boundaries and provoking optimistic change for the planet and folks. For extra info, go to www.pepsico.com , and observe on Twitter , Instagram , Fb , and LinkedIn @PepsiCo.
NO PURCHASE NECESSARY. Begins 8/1/23, 12:00:00 a.m. ET and ends 8/31/23, 11:59:59 p.m. ET. Open to authorized U.S. residents residing within the 50 US/DC who’re 18 or older (19 or older for AL/NE) on the time of entry. Void the place prohibited. To enter with out making a purchase order, e-mail [email protected] with “Pepsi Dig In Entry” within the Topic line and embody (a) your first and final identify, full road deal with (no PO bins), day telephone quantity, DOB and e-mail deal with; and (b) the identify and deal with of the Black-owned restaurant you’d have tagged in case you had been coming into through Twitter or Instagram. Restrict one entry per particular person per day, no matter entry technique. Topic to Official Guidelines: bit.ly/3CPMfga. Sponsor: Pepsi-Cola Firm, 700 Anderson Hill Street, Buy, NY 10577.
SOURCE PepsiCo Drinks North America